Northwind
Northwind raises €12M to fix hospital procurement
Northwind raised €12M led by Index Ventures. The round funds expansion into three EU markets and takes total funding to €19M.
AI-coached newsroom builder
Clarity first.
Coverage follows.
The newsroom that journalists and AI engines actually want to read.
The gap
Most press pages lose their meaning on the way to an answer engine
A normal press page
headline "Exciting news from our team!" date — capsule — schema — llms.txt 404
Undated, unstructured, and framed as marketing. An engine can't tell what happened, when, or whether to trust it — so it doesn't cite it.
The same news, on Potilion
headline "Northwind raises €12M to fix
hospital procurement"
date 2026-05-14
capsule "Northwind raised €12M led by
Index Ventures…"
schema NewsArticle ✓
llms.txt indexed ✓A fact, a date, a capsule written to be lifted verbatim, and the markup that tells a crawler this is news.
The coach
It marks up your draft the way a desk editor would
Not a score. Specific notes in the margin, each with the fix attached.
Missing
No date in the opening. Answer engines drop undated claims.
Add dateWeak
“Revolutionary” tells a reporter nothing. Swap it for the number.
Fix lineBlocked
press@ is a queue, not a person. Reporters on deadline skip it.
Name a contactFour sections, one hour
The structure is not optional, so we make it the product
Every newsroom ships the four things a journalist looks for. The builder won't let you skip one quietly.
About
One line a reporter grasps in five seconds
Named contact
A person with a direct email — never press@
Bios & press kit
Faces and hi-res assets, ready to drop into a story
News
Dated announcements with a capsule an engine can lift
Ships with
- Subdomain
- you.potilion.com, live the moment you publish
- Custom domain
- news.yourcompany.com with a certificate
- Subscribers
- Journalists follow; publishing sends the email
- GDPR double opt-in
- Confirmed consent, per-recipient unsubscribe
Pricing
Draft free. Go public for three dollars.
A press kit is one company's newsroom — its About, contact, bios, assets and news. Agencies run one per client.
Free
$0
1 press kit, private
Draft privately and share by link, one reporter at a time.
- Full newsroom builder
- Private preview link
- Public URL on a subdomain
- Journalists can subscribe
- AI Draft and coaching
Basic
$3
1 press kit
A journalist's time is not free. Hosting is not free. For three dollars you are findable.
- Everything in Free
- Public URL on a subdomain
- schema.org, llms.txt, sitemap
- Journalists can subscribe
- AI Draft and coaching
Pro
Most complete$29
10 press kits
The coach in the margin, and a first draft written from your existing site in about thirty seconds.
- Everything in Basic
- Whisper coaching on every section
- AI Draft from your website
- Custom domain
- Team collaboration
- Multi-language translations
Scaling
- $3
- per press kit, up to 10
- $29
- Pro, introductory
- $1
- per press kit beyond 10